Project three- Branding for packaging

 When thinking about this collection it is not only important  to think about the products but also the branding around it. With this collection being sold within Kew I still wanted to have that traditional logo with a modern twist to represent the style of the collection. I also knew I wanted the collection to be quite neutral to represent the eco friendly packaging and contrasting it to the brighter colour of the products.

Above shows the initial mind map in which I began to think about ideas, from names, colours, aesthetic and overall values. From here I decided on the name to be ‘in full bloom’. I felt this could work well with the traditional logo and be rather playful.